This question, or more importantly, the answer to this question, is one of my key drivers as a coach.
Email: coaching@danielchidley.com to find out more.
For the benefits of coaching to have a greater reach, we need to encourage more people to experience coaching, and then encourage coachees to share those positive experiences and benefits with others.
I am passionate about coaching being as accessible, affordable and flexible as possible. Reaching and working with people that had not previously experienced coaching before, is also a key aim. In a recent coaching client survey that I conducted anonymously, only 20% had experienced one-to-one coaching, prior to us working together. I am delighted to be attracting new people to consider coaching, try coaching and ultimately benefit from coaching.
To explain this further, I wanted to share some statistics (based on my experience over the past 6 months) to help illustrate that when coachees are given a choice, there appears to be no 'one size fits all' approach or framework to how individuals choose to access coaching. These are just some of the ways that I am trying to make coaching more accessible, more affordable and more flexible.
In terms of coaching platform preference, 53% have chosen online video platforms such as Zoom or Teams (I always give the coachee the choice of their preferred platform), 34% have wanted to meet in-person (either at the workplace, or a convenient location), and 13% by phone. It will be interesting to see how this continues to evolve over time, taking into account the post-pandemic return to in-person meetings, seasonality and the increasing cost of travel.
Frequency preference is also shared out amongst the options that I offer coachees, with 44% preferring monthly sessions, 31% wanting to meet fortnightly and 25% choosing weekly coaching sessions. For some this is not by choice, but driven more by budget or time constraints.
And the way coaching has been accessed also varies amongst coachees. 34% have accessed coaching through an organisation partner (coaching commissioned through a business or organisation), 31% are private paying clients, 19% have benefited from my 'pay what you can' initiative and 16% have benefitted from coaching time through a third sector partner (such as a charity, not for profit, or social enterprise).
One client has shared "I have really enjoyed the coaching I have received. I think organisations should implement coaching into career development processes as it has been very valuable to my own career development." Given how many people choose to contract or engage coaches directly, I am always surprised that more organisations don't consider external coaching as a rich source or professional personal and leadership development. I will certainly continue to make coaching as accessible, flexible and affordable for organisations, of all types, as well as for individuals and hard to reach groups.
And, most importantly, would clients recommend coaching to others? As of September 2022, 100% of them would recommend coaching to others.
So, what are you waiting for. If you have not tried coaching before, go get yourself a coach, and give it a go!
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